Privacy Policy

Last updated: [7 October 2026]

Amazing Floral Gifts Pte Ltd (UEN [TBC]) (“Amazing Floral”, “we”, “us”) respects your privacy. This policy explains how we collect, use, disclose and protect your personal data in accordance with Singapore’s Personal Data Protection Act 2012 (“PDPA”). By using www.amazingfloral.sg, placing an order, joining Amazing Rewards or contacting us, you agree to this policy.

1. Who we are

Amazing Floral Gifts Pte Ltd, registered at SIN MING VILLE, 22 SIN MING ROAD, #01-232, SINGAPORE 570022. Our outlet is at Block 24 Sin Ming Road, #01-39, Singapore 570024.

2. Personal data we collect

  • Order details: your name, mobile number, email address and billing details.
  • Recipient details: the recipient’s name, delivery address, contact number, and any card message you want delivered.
  • Membership details: name, mobile number, email address, order history and rewards points when you join Amazing Rewards.
  • Enquiries: information you give us through our contact form, WhatsApp, email, phone, Facebook, Instagram or TikTok, including any photos you send.
  • Funeral and wake orders: venue, date and time details you provide so we can deliver on time.
  • Technical data: IP address, device and browser type, pages viewed and referral source, collected through cookies and similar technologies.

We do not collect or store your credit card number. Card payments are handled by our third-party payment provider. We do not collect NRIC numbers.

3. Personal data of other people

When you give us a recipient’s details, you confirm that you have their consent, or are otherwise permitted, to share their data with us for the purpose of delivering your order.

4. How we use your personal data

We collect, use and disclose your personal data to:

  • process and deliver your orders, including contacting you or the recipient about delivery;
  • take payment, issue receipts and handle refunds or replacements;
  • run Amazing Rewards: record and redeem points and manage your membership;
  • respond to enquiries, feedback and complaints;
  • keep our online and in-store records in sync through our point-of-sale system;
  • improve our website, products and service, and detect fraud or misuse;
  • comply with legal and regulatory requirements.

5. Marketing

With your consent, we may send you promotions, seasonal offers and rewards updates by email, SMS, WhatsApp or phone. You can withdraw consent at any time by using the unsubscribe link, replying STOP, or contacting us (see section 12). We will act on your request within 10 business days. Where you have registered your Singapore number with the Do Not Call Registry, we will contact you for marketing only if you have given us clear and unambiguous consent to do so. Opting out of marketing does not stop order-related messages.

6. Cookies and analytics

Our website uses cookies and similar technologies to keep your cart and login working, understand how visitors use the site, and show relevant ads on platforms such as Google, Facebook and Instagram [TBC]. You can block or delete cookies in your browser settings, but parts of the site (such as checkout) may not work properly without them.

7. Who we share your data with

We do not sell your personal data. We share it only with:

  • our delivery team and, where needed, authorised service providers who help deliver orders;
  • payment providers who process PayNow and card payments;
  • our point-of-sale, loyalty (EPOS Rewards) and website hosting providers;
  • marketing and analytics providers, such as Google and Meta [TBC];
  • professional advisers, auditors, and government or law enforcement bodies where required by law.

These parties may only use your data for the services they provide to us and must protect it appropriately.

8. Transfers outside Singapore

Some of our service providers (for example website hosting, analytics and messaging platforms) may store or process data outside Singapore. Where this happens, we take steps to ensure your data receives a standard of protection comparable to the PDPA.

9. Protecting your data

We use reasonable security measures, including access controls, encrypted connections (HTTPS) and restricted staff access. No online system is completely secure, so we cannot guarantee absolute security. If a data breach is likely to cause you significant harm, or affects 500 or more people, we will notify the Personal Data Protection Commission (PDPC) and, where required, affected individuals, as the PDPA requires.

10. How long we keep your data

We keep personal data only as long as needed for the purposes above or to meet legal, accounting or tax requirements (generally up to 5 years for transaction records). After that, we delete or anonymise it.

11. Your rights

You may:

  • ask for access to the personal data we hold about you and how it has been used in the past year;
  • ask us to correct inaccurate or incomplete data;
  • withdraw your consent to our collection, use or disclosure of your data. We will explain any consequences, such as being unable to deliver an order or keep your membership.

We aim to respond to access and correction requests within 30 days. We may charge a reasonable fee for access requests and will tell you the amount first.

12. Contact our Data Protection Officer

To make a request, withdraw consent or raise a concern:

If you are not satisfied with our response, you may contact the Personal Data Protection Commission at www.pdpc.gov.sg.

13. Children

Our website is not directed at children under 13. If you are under 13, please ask a parent or guardian to place orders and share data on your behalf.

14. Changes to this policy

We may update this policy from time to time. The latest version will always be on this page with its “last updated” date. Continued use of our website after changes means you accept the updated policy.